Senior Graphic Designer
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Vegan Fashion

Type of Work:
Type of Client: ,

Sean Hoyer is a committed supporter of animal rights and welfare. He approached me about creating designs for an upcoming “Vegan Fashion” clothing line.

We wanted several designs to express his strongly held beliefs that eating animals is unethical and that “non-human life” deserves as much respect as human life. I manipulated vector art for the designs to make them print on either a light or dark background. To keep silkscreen production costs low, I created two-color layouts for all but one of the designs: “Interspecies Solidarity,” with its rainbow of tracks, is in full CMYK color—or, for a true splurge, eight single colors.

Sean is in the process of sourcing materials; I’ll keep you updated on the progress.

T-shirt design: image isolated on white in front, image placed on white t-shirt in back. Old fashioned black engraving illustrations of (L to R) a fish, a rooster and a steer. Steer has a thought balloon made from bright red jagged shapes that look like blood spatters. In strong black type in thought balloon: "I know where meat comes from." Underneath animals in black all-caps type: "RESPECT NON-HUMAN LIFE"
T-shirt design: image isolated on black in front, image placed on black t-shirt in back. White vector illustration of an octopus with "Respect non-human life" in white type below it. Green thought balloon coming out of octopus' head with "You wouldn't pass our intelligence tests either" in white type.
T-shirt design: image isolated on white in front, image placed on white t-shirt in back. Black vector illustration of a pig with "Respect non-human life" in black type below it. Dark pink thought balloon coming out of pig's head with "You wouldn't pass our intelligence tests either" in white type.
T-shirt design: image isolated on black in front, image placed on black t-shirt in back. White vector illustration of a raven or other corvid with "Respect non-human life" in white type along its back. blue thought balloon coming out of raven's head with "You wouldn't pass our intelligence tests either" in white type.
T-shirt design: image isolated on black in front, image placed on black t-shirt in back. Colorful tracks on left side of design: deer, frog, bear, cat, bird, snake and human. On right: "INTERSPECIES SOLIDARITY" in strong white all-caps type. Underneath that, "RESPECT NON-HUMAN LIFE" in medium-weight red all-caps type.
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