Uncovering the First, Fascinating Rulebook for [New York City] Subway Sign Design
From TheAtlanticCities.com: Late one night last August, three Pentagram designers rummaging through the design firm’s basement archives found the Rosetta Stone of New York subway graphics: the original Standards Manual, designed by Bob Noorda and Massimo Vignelli in the late 1960s. The 180-page binder, the key to the system’s iconic design choices, outlines a meticulous […]