What convicts can teach us about branding
By Mike Kammerling of London-based Tinder + Sparks. In September 2009, Neil Stansfield of Northamptonshire was jailed for over two years for buying own-brand, non-organic supermarket food, repackaging it as well-sourced organic produce and selling it on at a huge markup to highly reputable food retailers. On the one hand what he did was a […]