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Finance Font Friday

Wells Fargo logo

Financial institutions have traditionally wanted to create a feeling of stability and trust, but more recently some consumer banks have opted for a feeling of vibrancy and energy. Either way, banks et al. therefore spend a great deal of time and money on their branding: cool, dark colors and serif fonts for the traditional logos, […]

Extreme Typographic Nerdery, Part 2: Making Sense of Type Classification

Collage of names of classifications of type

By Joseph Alessio from SmashingMagazine.com: In the first installment of this two-part series on type classification, we covered the basics of type classification — the various methods people have used, why they are helpful, and a brief survey of type history, classifying and identifying typefaces along the way. Unfortunately, we only got as far as […]

Extreme Typographic Nerdery, Part 1: Making Sense of Type Classification

Collage of names of classifications of type

By Joseph Alessio from SmashingMagazine.com: In my previous article on Smashing Magazine (“Understanding the Difference Between Typography and Lettering”), I wrote about how understanding type terminology can help us better appreciate the arts of typography and lettering. This article again deals with terminology, probably more specifically than most designers are used to, and the title […]

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