Oxfam 2011 Holiday Campaign by Jessica Hische
For the 2011 holiday season, Oxfam International enlisted the beautiful lettering and illustration work of Jessica Hische. Besides all of the excellent typography and witty messaging, these ads encourage donations for a wonderful cause. Oxfam consists of multiple international groups that partner and campaign for resolving poverty and injustice. Take a look at Oxfam.org to see how you can donate to those suffering this holiday season. From Jessica’s website:
Oxfam is a wonderful organization that encourages people to buy charitable gifts on the behalf of others. This campaign was for their 2011 holiday season and the ads were displayed on everything from bus shelters to magazines. It was particularly fun to see the ads, printed enormously, in airports scattered throughout the US!
- BBDO for Oxfam America
- Francis Almeda, Liz Miller-Gershfeld
